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DKNY FRAGRANCES
creative direction | brand strategy | advertising | digital
content activation | video and broadcast | packaging | brand experience
For DKNY, the brand’s authentic DNA projects a youthful energy and a confident sexiness that is iconic to New York. We captured these facets into meaningful experiences for Be Delicious, DKNY Woman and Men, DKNY Pure and it’s various editions, brand extensions, promotional and digital activity.
creative direction | brand strategy | advertising | digital
content activation | video and broadcast | packaging | brand experience
For DKNY, the brand’s authentic DNA projects a youthful energy and a confident sexiness that is iconic to New York. We captured these facets into meaningful experiences for Be Delicious, DKNY Woman and Men, DKNY Pure and it’s various editions, brand extensions, promotional and digital activity.