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ERMINEGILDO ZEGNA

creative direction | brand strategy | advertising | digital content | video and broadcast | packaging

^{An Italian men’s brand
that embodies understated luxury and exemplifies modern craftmanship. I looked to enhance this meaning with its heritage in menswear through
elevating its most iconic contributions and
applying these codes into successful fragrances, collections, and
special editions that have repositioned Erminegildo Zegna into a luxury
fragrance brand that reflects its affluent men’s proposition.}